Under this program, influencers would be able to provide exclusive content to paying subscribers. It means that fans will have to pay a monthly fee to access subscriber content from the creators they follow. This content can include exclusive Lives and Stories.

Instagram Testing Subscription Service For Creators To Sell Exclusive Content

The subscribers upon getting paid subscription will get a purple badge by their name that shows their status to the content creator. Since this feature is in testing right now in the US as well, the Price tiers will range from $0.99 to $99.99 per month. Moreover, this feature is only launched for selected creators in the US  for access to exclusive content, including live streams.

Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences: – Subscriber Lives – Subscriber Stories – Subscriber Badges We hope to add more creators to this test in the coming months. More to come. ✌🏼 pic.twitter.com/SbFhN2QWMX — Adam Mosseri (@mosseri) January 19, 2022 Also Read: Instagram Tests Reverse Chronological Feed Options In-Stream