For the first time in two years, Apple updated the AirPods line. The $179 AirPods 3 promise spatial audio, better sound quality, a longer-lasting battery, a new contour design and customizable sound that adapts to what the ear is hearing, a feature already available on Apple’s higher-end AirPods Pro line. They also come with shorter stems and without the plastic tips found on their predecessors and small tweaks.
How AirPods Became Apple’s Hottest Product – AirPods 3 are also Live
Dan Ives, an analyst at Wedbush, said AirPods could represent about 5% of Apple’s total revenue this year and he predicts it will likely grow by 20% by 2022 due largely to the new model and the cheaper AirPods 2. He estimates Apple will sell 100 million units by next year. Part of the appeal is that AirPods work seamlessly. Like many Apple products, they come with minimal setup. They are intuitive to use, pair easily to Apple’s other devices and are well designed. Apple also removed the 3.5-inch headset jack from its iPhone 7 in 2016. It was a controversial move that angered some customers but also later pushed people toward wireless earbuds and headphones. Which we can say play a vital role in the publicity of Airpods. It is a certain thing that by lowering the entry-level price for AirPods, Apple is once again betting on the winning strategy it has used for products like the iPhone and Apple Watch. In addition to it, it’s premium AirPods Pro costs $259 and Apple’s over-the-ear headset, the AirPods Max, sells for $550. Offering a range not only encourages more customers to purchase Apple products but allows them to fall deeper into its device and app ecosystem, according to Ramon Llamas, director at market research firm IDC. Source: CNN
